Alcohol awareness charity DrinkAware has called on parents to take the lead against extreme and dangerous drinking challenges like Neknominate on social media channels. Since this craze has gone ‘viral,’ three young people have died taking part in the challenge. The apparent ‘craze’ involves participants, young, old and stupid encourage each other to film themselves consuming large amounts of alcohol in one go, nominating someone else to continue the game, wherever in the world, via video on social channels including Facebook, Twitter and YouTube.
The RSPCA is launching animal cruelty investigations into pranksters who film themselves downing goldfish as part of a bizarre drinking game.
The animal welfare charity has received numerous complaints of footage being posted online of people drinking alcohol with fish in the glass.
The incidents appear to be part of new craze called NekNominate, involving people filming themselves “necking’ alcohol, then nominating a friend to do the same – and challenging each other on to do more extreme and outlandish feats.
RSPCA wildlife scientist Nicola White said: “We are extremely concerned about this shocking new trend. We have had quite a few similar cases reported to us in a very short space of time – but this could be just the tip of the iceberg as there’s probably many more we have not been told about.
“Eating a live animal and posting of a film of it on the internet is not some light-hearted joke – it is unacceptable. It sends out a clear message that animal cruelty is OK as long as it is in the guise of entertainment.
“We urge people not to take part in this horrible craze and to report to us anyone who is taking part.”
If you’re really that desperate to get noticed, to make new friends, or whatever it is you think will make you more popular, take a leaf out of these guys books, and grow the fuck up.
If you want to be noticed for doing something a little different, give up your Neknomination and trade it in for a RAKnomination, also known as Random Acts of Kindness. Not sure what that is? Google it.